Search engine optimization (SEO) is mainly used for advanced quality and traffic to a web site every time a search engine makes a search process, via unpaid or paid search results. The higher a site is on the search list, the more traffic that hits their site and the search brings home more visitors. SEO aims at a wide variety of processes like image search, local search, video searches.

Lipperhey is an online service that analyzes and evaluates websites on overall quality and searchability for the major search engines such as Google, Yahoo!, ASK, and Bing. Lipperhey is completely objective and independent and is based on guidelines and input provided by Google, Yahoo!, ASK, Bing, W3C, Governments, literature and SEOmoz.

A website or web application’s high availability is very crucial; users who constantly encounter problems accessing the content of a site will not likely come back. For web applications – poor uptimes means users won’t be confident about your product: if they constantly experience issues with your apps’s availability, they will likely look for another solution that isn’t as problematic.