The internet is always open and therefore always allowing you the opportunity to connect with potential customers. In addition, new online tools for marketing and sales tools are always emerging. However, corporate blogging, while not altogether new, is one of the most valuable. Here are just some of the benefits of a business blog. SEO For [...]

Whether your company is facing a manufacturer’s product recall or you find yourself in full on legal battle with the FDA regarding the quality of your produce, one thing is certain, managing corporate crisis in the world of web 2.0+ can be a complicated minefield.  However, with some sound social media marketing strategies and effective [...]

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Marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to one in which they are involved in a two way engagement with their customers. Its a conversation that takes place over online and offline channels, using powerful analytics to understand and recognize the value [...]

Twitter has been discovered and is being used by many businesses and individuals as a successful social media marketing tool. Even US President Barrack Obama is on Tweeter. In fact, Twitter was used heavily in Barrack Obama’s presidential campaign. Popular TV host Oprah Winfrey joined Twitter in January 2009. The New York Times has just [...]

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I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts. Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with [...]

Deepesh from New York asks: “How does Google calculate site load times in the data it exposes in Google Webmaster statistics? Is the calculation simply average time to get and receive the HTML content for a page?” Recorded on April 23, 2009.

To secure new business in a tough economy, your company needs to appear stable and reliable. Social media marketing is one of the best ways to spread good news about your company and build an image of dependability and success.The Role of Social Media in Enhancing Your Image As the saying goes, image is everything. [...]