Live Twitter chats are gaining in popularity everyday as it allows for a condensed period of conversation which can be moderated / led, achieving the best results for participants and organizers.

Most PR people will have to take part in one of these conversations at some point and one of the better tools isTweetChat which allows you to follow a subject / hashtag and and makes taking part in a live chat really simple.

PR Value: Several benefits to this one, but mostly it allows for real-time observation and participation in conversations that might be of interest to your clients / brands.

mobiReady + Mippin

The future of web is mobile. Fact. But is your website / blog optimized for interaction on a mobile device?

mobiReady runs a quick test to assess how ready your site is for mobile use, providing you with a snapshot of how it might look and particular handsets.

If it turns out your site isn’t ‘ready for mobile’ you might want to consider Mippin – a free service which creates a mobile version of your site in a matter of seconds.

PR Value: If you want as many people as possible to access your content, then this is a ‘no-brainer’ – get it done!

Addictomatic

I didn’t put this in the first edition of this series at the expense of Social Mention – but they really are two very different tools.

Addictomatic is an ‘at-a-glance’ dashboard which looks at mentions across the major social platforms – Blogs, Twitter, Digg, YouTube, Flickr and more.

PR Value: This is a great way to stay on top of brand / campaign mentions at any point in the day. What I like to do with this one is set up several searches, save them in my favourites / bookmarks, and check in on them 2-3 times a day. It occasionally misses things, but is pretty good for a free tool.

PostRank

PostRank does what it sounds like it should: ranks the quality of posts based on a set of variables.

If you see something with a PostRank ’10′ next to it, that’s a pretty good indication it’s a decent post.

PR Value: This is great to ascertain the value of content, providing a method / system to ranking posts in order of importance. The plugin available here is also a nice way to arrange your Google reader.

Related Posts

• 2009/10/30 -- PageRank updated yesterday (0)

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

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