Keeping tabs on buzz about your brand is vital. Even if a company is less involved directly in social media, its customers almost definitely are, and their conversations can end up a big story. According to a survey of business technology professionals by InformationWeek Analytics, most companies are relying on relatively low-tech solutions to the [...]

Free Tools for Search Engine Optimization In this article we are going to focus on using SEO monitoring software so that you can effectively track the success of your search engine optimization campaigns over time. There are a number of different off the shelf systems available to you that you can purchase. However, there are [...]

The optimization process can be divided into on-page and off-page activities. On-page optimization usually means using proper headings, keyword frequency, title tags, etc. There are also other on-page elements that are not clearly visible. Duplicate page titles or descriptions, broken links, search engine crawl errors are some of them. The easiest way to find such [...]

The focus is on social media monitoring in this final article in the series on Selecting a Media Monitoring Service. In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring. Definition: Social Media Monitoring [...]

As you get to immerse yourself in the world of online business, you are most likely going to use social media marketing strategies to maximize your productivity and profit. One effective way to do this is to monitor how your business is doing. Promoting in social networks is one of the best generalized areas to [...]

Introduction             In recent times, the wind power industry has experienced tremendous growth, focusing largely on better economic condition, growing market and development of large wind turbines and offshore farms. Higher availability of wind turbines is not because of good reliability or maintenance management in the wind turbines, it is because of the fast [...]

Major B2C companies should increase their marketing investments in On-Line activities in 2010 according to a recent survey completed by Forrester Research. Social Media should be the Big Winner. However, the main question remains the optimal allocation of resources in Social Media Marketing: recruitment of a Community Manager, selection of specialized agencies, production of specific [...]

Search engine marketing in Arizona, or SEM, is one of the most cost effective internet marketing strategies. This article will provide you with information about monitoring keyword trends in your pay-per-click (PPC) campaign. Whether you’re a small business or a large corporation, the following information will be beneficial to you.Search engine marketing in Arizona, also [...]

BrandChats Overview – March 2010. SMM: Social Media Monitoring. Whether it is said in English, French, Dutch, German, Spanish or any other language. Brandchats picks up the chat about your brand. You tell us what to look for, we will find it, whether it is in Facebook, Twitter, a blog or any other source. Slicing [...]

Spend ten minutesin a day to monitor your social media marketing through the social networking websites. 1. Tweet about your company for about 2 minutes daily You can monitor real time conversations about your company by using special twitter tools like twitter search. Use RSS feed to shift the various search results to your Google [...]

In the Internet world, website ranking is important.  It is an integral part of what makes a website presence known to people all over the world.  Page ranking is a simple yet complicated concept.  A person enters keywords into a search engine for what they are looking for.  The search engine then compiles a list [...]

Want to do guerrilla social media marketing but don’t know how to begin? Here’s how you can use free tools to listen to and track conversations on the social web about your company, products, or industry. This video tutorial will show you how to set up an easy, organized social media monitoring system using some [...]

A website or web application’s high availability is very crucial; users who constantly encounter problems accessing the content of a site will not likely come back. For web applications – poor uptimes means users won’t be confident about your product: if they constantly experience issues with your apps’s availability, they will likely look for another solution that isn’t as problematic.