Does social media threaten SEO?
Amongst SEO professionals there has been some speculation as to whether Google and other search engines could be under threat from social media sites such as Facebook and Twitter. The discussion centres around the possibility that as more web users opt for social media marketing to search out websites then the traditional search engine as we know it will simply disappear.The first glimmer of worry arose when it was revealed that many people now opt to have Facebook as their homepage rather than Google and this was seen as a major threat to the search engine giant. There are some startling statistics where Facebook is concerned. Facebook has been cited as the fourth most visited site after Google, MSN and Yahoo. The number of users that have followed links from Facebook to other social media sites has nearly tripled over a 12 month period. However on closer inspection these stats are comparing Facebook not to Google as a whole but to Google News. In comparison to Google Search, Google still has the majority share of searches made at 60 per cent.The main concern for search engines was in fact the effect social media could have on paid search spend. PPC (pay per click) is used by e-commerce sites to place adverts on internet sites and search pages. Each time an ad is clicked and the website is visited then the business pays a fee. If this source of income was affected then it would be a cause for concern for search engines.However search engine optimisation is still the top means of attracting traffic to a website. Although social media optimisation grows the worldwide search market grew by nearly 50 per cent last year. A significant driver of this increase was the growth of Smartphone technology. In Japan for example over 30 per cent of Google searches take place on a mobile.There are some companies that will opt for PPC believing it to be a faster method of increasing web traffic rather than using search engine optimisation tools alone. However there are others who have axed PPC in favour of SEO methods in conjunction with social media marketing. Analysis of this approach using SEO tools has shown that it can be an extremely effective means of driving new traffic to a site. It can create more dependable higher results than pay per click methods.Using social media optimisation in conjunction with search engine optimisation can make an effective internet marketing strategy. They complement each other well and as well as utilising SEO tools, e-commerce sites can access social media tools to ensure high rankings with the search engines using the social media route. This can give the company brand the type of exposure that pay per click ads can never hope to achieve. The return on investment for a combined SMO and SEO campaign is far in excess of that which can be achieved by a PPC campaign.At SearchEngineOptimisation.co.uk we are experts in search engine optimisation and can provide you with advice on all SEO issues.
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