Some questions you should ask yourself about Social Media Marketing
Now that Social Media are increasingly growing in number and popularity, new challenges come for all the companies and professionals working in the marketing industry.
Users, clients, customers, companies and organizations are facing the new opportunity of the online “Conversation” and Social Media Marketing.
If big companies have usually managed brand promotions, marketing campaigns and communications with their marketing teams, now it’s time for a more coordinated effort across the various functions within the business.
We live in a culture of participation and the opportunity and this new culture give us the opportunity to use the new instruments of Social Media to benefit the whole organization.
Here are just some questions that we should ask ourself in order to understand how to take advantage of the new tools:
With so many potential opportunities to interact with the necessary stakeholders, it’s important that an overall Social Media strategy be developed across the business. And who better to lead this, than the Chief Executive.
The next question is whether the CEO is up to date with the seismic shift in the way consumers and staff now interact with media?
Find more here: Social Media: who’s responsible?
Jonathan Pochini, Seo Specialist has found this article by Jeff Falkoff in the Advertising blog of WISPA, an Online Advertising Agency in Sydney
